Creative Producer & Filmmaker
I'm a creative producer and filmmaker with 15+ years of experience telling stories that move hearts and minds. My work spans Emmy Award-winning documentaries and large-scale brand campaigns for companies like Venmo and WhatsApp.
I've always made films about things that matter—stories that unpack complexity and dream up new possibilities. My approach combines dynamic storytelling with strategic branded content production, translating complex ideas into engaging visual narratives.
Documentary work that reveals shared realities and illuminates stories from perspectives often overlooked.
Co-Producer | 2022
Emmy Award Winner - Outstanding Current Affairs Documentary. Exposes a pattern of illegal sterilizations in California's women's prisons. Directed by Erika Cohn. PBS/Independent Lens.
Co-Producer | 2016
Follows the only LGBT political party in the world on its historic quest to win Congressional seats in the Philippines. Directed by S. Leo Chiang & Johnny Symons. PBS distribution.
Co-Producer | 2015
Explores journalism ethics through the Jayson Blair plagiarism scandal at The New York Times. Directed by Samantha Grant. PBS broadcast.
Associate Producer | 2012
Chronicles Vietnamese-American community leader Anh "Joseph" Cao's improbable journey from seminarian to the first Vietnamese-American Congressman. Directed by S. Leo Chiang.
Associate Producer | 2011
Emmy Award-nominated documentary following Vietnamese-American community rebuilding after Hurricane Katrina. Directed by S. Leo Chiang.
Connecting with audiences at scale, transforming everyday moments into cultural conversations.
As Executive Producer and Senior Creative Producer at Venmo (2021-present), I lead all creative production for national integrated marketing campaigns, managing cross-functional teams of 30+ people.
Creative Lead & Producer | 2024-2025
Major brand campaign featuring White Lotus stars Patrick Schwarzenegger and Aimee Lou Wood. Full integrated production across TV, streaming, digital, social, and OOH.
Creative Lead & Producer | 2025
Historic college conference sponsorship launches featuring NIL partnerships with student-athletes, co-branded debit cards across 7+ universities, and nationwide "Venmo Hall" gameday experiences. Integrated campaign across in-stadium, network TV, streaming, social, and campus OOH.
Producer | 2024
Gen Z-targeted integrated campaign showcasing expanded Venmo functionality including split payments, debit cards, and business profiles. Campaign ran across streaming/connected TV, digital video, audio, social media, influencers, and OOH in NYC, LA, and Dallas. Watch video →
Producer | 2024
Video series exploring the role of money in everyday life through candid conversations with diverse voices. Featured personalities like Tierra Whack bringing authentic perspectives on financial experiences. Watch series →
As Global Creative Producer at WhatsApp (2019-2021), I managed creative production for brand, product, and growth teams, including producing WhatsApp's first paid marketing campaign and over 50 mini-documentaries of real small business users for B2B marketing.
Producer | 2019-2021
Produced 50+ mini-documentaries featuring real WhatsApp small business users from around the world. These authentic stories brought product features to life for B2B marketing audiences and showcased how WhatsApp enables entrepreneurs globally.